No. 4 in the 16 October edition · Marketing

social undertone

Picked by the editor

Analyze creator audiences from Instagram and TikTok comments

Visit site
Made this? Claim it

We check that a product is real and live before listing it, not that it works as claimed. Do your own research before signing up or paying. What we check

Follow @dailyshipped on Instagram or Facebook for every edition.

social undertone homepage
Homepage, as captured 16 October · tap to zoom

In brief · compiled from socialundertone.com

What is it?
Social Undertone turns public comments from Instagram and TikTok posts into audience reports. Reports include sentiment, credibility, authenticity, buying signals, sponsored reactions, and brand safety.
Who is it for?
It is for brands evaluating creators and creators who want to understand their audiences and support their media kits.
How does it work?
Users enter one or both Instagram and TikTok handles. The service analyzes public comments, labels and searches them, links findings to evidence, and produces a report in about two minutes.
What does it cost?
The first three reports are free and require no credit card. Other pricing is not stated on the site.

social undertone turns public comments from Instagram and TikTok posts into audience reports for brands and creators. Reports cover sentiment, credibility, authenticity, buying signals, sponsored reactions and brand safety, with comments labeled, searchable and linked to evidence. No creator login is needed, and reports are available in about two minutes.

Also in this edition16 October →

More in MarketingAll Marketing →